Lijiang holds Baoshan Stone Town protection activities

Activities themed around protecting Baoshan Stone Town were held in Lijiang on Oct 21, Lijiang Daily reported.

The activities were promoted by the tourism bureau of Yulong county, Baoshan village’s local government, Taobao and the National Geography Press.

The activities were hosted by Yushuizhai Group and based on the Kickstarter-like platform provided by Taobao, China’s biggest online shopping website. Protecting Baoshan Stone Town and promoting the publicity of local customs and the development of Yunlong county’s tourism industry were the main goals of the activities.

Baoshan Stone Town is an ethnic town located in Yulong county of Lijiang, Yunnan province. The town represents the wisdom of elder generations and the rich history of the place.

The fundraising project of Baoshan Stone Town uses Taobao as a platform to promote e-commerce. The project successfully attracted nearly 1,000 people to join in on the day of the activity.

By Ge Jieru and edited by Michael Thai