Two brands of Beaumanoir Group enter Yunnan

French fashion brands of Cache Cache and Bonobo Jeans, which both belong to Beaumanoir Group, opened a new collection store in the VCpark of Kunming on Sept 27.

Stephane Torck, CEO of Beaumanoir Group China and Nathalie Felten, product offers director at Cache Cache China both attended the inauguration.

Cache Cache and Bonobo Jeans are the fashion brands of Beaumanoir Group, which combine fashion design factors with the Chinese elements, bringing a visual feast of fashion. Also, these two brands always keep the price at a reasonable level.

Cache Cache has developed into a brand which owned more than 900 stores in China by the end of this March and it is expected to have more than 1,000 stores by the end of this year. It will continue to open about 300 stores every year.

Based on their brand positioning, Cache Cache and Bonobo Jeans occupy a new retail concept of a collection store which will present customers with a new shopping experience.

Beaumanoir Group owns six brands which are Cache Cache, Scottage, Bonobo Jeans, Breal, Morgan and LA City. These six brands have more than 2,700 stores around the world.

By Ge Jieru and edited by Brian Salter