Xiaomi upgrades its ecosystem strategy with sub-brand

The barcode on the bag is essential as it is needed to tell the Mijia rice cooker how to cook it. [Photo provided to chinadaily.com.cn]

Users can scan the barcode on their rice bags so the device can cook the rice according to brand, type, and origin. Currently, the app can identify 200 brands of rice, and that category will be expanded with the growth of its customer base.