![Xiaomi upgrades its ecosystem strategy with sub-brand](../../img/attachement/jpg/site1/20160330/eca86bd9ddb41865b6ac44.jpg) |
Xiaomi founder Lei Jun introduced the brand Mijia at a media conference held in Beijing on March 29, 2016.[Photo provided to chinadaily.com.cn]
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The first product to enter the market under the brand Mijia is a smartphone-controlled induction heating pressure rice cooker.