Chengdu gets Chanel touch

By Chen Jie ( China Daily ) Updated: 2017-11-25 07:51:12

Chengdu gets Chanel touch

Chanel replicated its new collection The Modernity of Antiquity by Karl Lagerfeld for local customers and celebrities in Chengdu, Sichuan province on Nov 7. [Photo provided to China Daily]

Supple draping and elegant, fluid lines shaped silhouettes in tweed and jersey, silk and linen, lace and crepe.

And raw fringes mingled with precious embroidery, while column-heeled gladiators elevated the traditional Greek sandal. Olympic laurels became head ornaments while sautoirs, bracelets and golden cuffs adorned neck and arms.

Lagerfeld wrote in the notes provided by Chanel: "The criteria of beauty in ancient, then classical, Greece still hold true. There have never been more beautiful representations of women or more beautiful columns. The entire Renaissance, in fact, was based on antiquity. It is really about the youth of the world in all its power and unpredictability - just like the unforgiving gods."

But why Chengdu?

Bruno Pavlovsky, the president of Chanel Fashion, says it is because the boutique it opened in Chengdu in June 2014, is "successful".

"The local customers love the brand. They understand the creativity of the brand. We want to celebrate the success, we want to continue and to develop the relationship with local customers," he says.

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