China dances to a new, electronic beat

The 2016 Storm Festival in Shanghai. [Photo provided to China Daily]

In the film, Eason plays a bartender who guides the main female character to release her inner wild side and enjoy life through electronic music.

In China, electronic music is still a young genre.

Tracing its background, Shen Lijia, the 29-year-old founder of Ran Music, a Beijing electronic music label, says: "Electronic music was introduced to China in the 1990s, and was popular only with those who had lived abroad before."

"And many people still see it as simply messing around with tapes, and the audience dance like it is disco."

"It is not easy to run a young independent music label," says Shen as he has to work as a producer and DJ to keep the label running.

Meanwhile, electronic dance music is becoming trendy for Chinese youth, says Elaine Liu, the connection director of AB-InBev APAC North, who adds: "Electronic dance music always inspires and encourages people to unleash themselves, which is the spirit that we hold dear.