Volkswagen Group China: helping to build bridges through culture

Under PACE, Volkswagen Group China is creating new opportunities for participation in culture and art, proactively connecting people to new cultural experiences and promoting cultural education and bilateral exchange between China and Germany.

Volkswagen has supported a variety of fruitful activities in the cultural field.

In June, during a visit to Beijing, Volkswagen AG CEO Matthias Muller announced a new cultural exchange fund to foster dialogue between the youth of Germany and China.

Later in the same month, Volkswagen Group China supported the Chinese debut of the top productions from Germany's premier theater festival, Theatertreffen Berlin. For this initiative, it partnered with the Goethe-Institut to provide supporting workshops to encourage appreciation of dramatic arts.

Volkswagen also exclusively partnered with the Sino-German Youth Communication Celebration Concert in Beijing's Pudu Temple in September. The concert brought together outstanding young classical musicians from the German Music Council's renowned Jugend Musiziert youth competition and the first China Youth Music Competition in a superb show of how music is a language through which everyone can communicate.

As an ambassador of Chinese and German cultural exchange, Volkswagen Group China brings a variety of cultural activities to people around China. In the autumn of 2016, the Volkswagen North East China Chamber Music Festival was held in Dalian, and the first Jazz Festival was held in Urumqi.