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The collection of six Olympics posters and six Paralympics posters will be showcased across the country as part of the UK NOW China tour.
In combining the word GO with a stopwatch Craig-Martin conveys with a sense of immediacy the excitement and anticipation experienced in the moments before the starter pistol is fired, and the roar of the crowd as they encourage their favourite athlete towards the finish line.
Related video:
Special coverage:
2012 London Olympic Games: Inspire a generation
Thenewsmarket.com also contributed to this video report
Video: Andrew Xing
Producer: Flora Yue
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