Yearender: The world's top 10 tourism industry events in 2015

[Photo/China National Tourism Administration]

4. "Toilet Revolution"

The China National Tourism Administration launched a three-year campaign in January called the "Toilet Revolution", which aims to build 33,000 restrooms across the nation by 2017 and renovate 24,000 facilities.

As an important measure of the "515" strategy for promoting tourism development, the "Toilet Revolution" has become a gigantic tourism infrastructure project, civility project and livelihood project in the urban-rural public service sector.

Li Jinzao, director of CNTA said that "toilets may be small but they reflect the level of civilization in a country".