Tao appointed as NBA China Senior Vice President

About NBA China

The NBA’s entity that conducts all of the league’s businesses in greater China was formed in January 2008 after its first office opened in Hong Kong in 1992. The NBA has interacted with Chinese basketball for decades, including first hosting the Chinese National team in 1985. The NBA currently has relationships with a strong network of television and digital media outlets in China, including a partnership of more than 25 years with national broadcaster CCTV. The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class Chinese based corporations and U.S.-based multinationals.

Headquartered in Beijing, NBA China currently employs more than 100 people in four offices in Beijing, Shanghai, Hong Kong and Taipei. NBA products such as apparel and footwear are available through various retail networks and on tmall.nba.com. In 2004, the NBA became the first American professional sports league to play games in China, with two games between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing. Following NBA Global Games 2013, the league has played 15 games in China since 2004.