Wudang Mountains tourism sees rapid development

Tourists can visit the Wudang Mountains in Shiyan, Hubei province, with e-tickets bought from Taobao.com. [Photo/wudangshan.gov.cn]

A total of 5.69 million tourists at home and abroad visited the Wudang Mountains in Shiyan, Hubei province, in 2014, an increase of 16.16 percent over the same period. The gross tourism revenue in 2014 was 3.1 billion yuan ($499 million), an increase of 18.77 percent over the same period.

Self-driving travel has become more popular and promotes the development of Wudang tourism.

Many tourists visit the Wudang Mountains during the New Year holiday. [Photo/wudangshan.gov.cn]

In addition, through e-commerce, smart tourism has developed rapidly. Besides the official e-commerce platform, Wudang is also cooperating with other websites, including Taobao.com, Ctrip.com and LY.com, to open a Wudang flagship store in Tmall, an online shopping mall. Booking and buying tickets through the Internet accounted for 10 percent of the final trade volume.

To provide hi-quality service, Wudang offers free wi-fi and self-help electronic audio guidance service to tourists.

Contributed by Wang Liang and Jiang Yuanbo from Wudang Mountains Tourism Bureau