China continues to soar in popularity as a MICE (Meetings, Incentives, Conventions, and Exhibitions) destination. With businesses generated on-site, coupled with the occurrence of the highly anticipated World Expo, these attributes pave a promising future for MICE activities in China. The theme of this year's IT&CM China, "Bridging the Global MICE Business", aptly reflects China's important role as a catalyst and emerging platform for international MICE.

Scheduled to be held from 7 to 9 April at the Shanghai Mart Expo, IT&CM China 2010 has the participation of more than 300 buyers from 39 countries, with first-time buyers hailing from Belarus, Brazil, Israel, Lebanon, Qatar, Slovenia, Sri Lanka, Tunisia and Ukraine. More Chinese association and corporate buyers from across 13 cities are also participating this year.

Debuting as "Presenting City" of IT&CM China 2010 is Hangzhou. The city will play host to 65 international buyers and media after the tradeshow. The post-show tour will showcase the historic beauty of Hangzhou and its latest offerings as a modern cosmopolitan city. Besides the post-show tour, Hangzhou Tourism Commission has also committed to a larger participation of over 90 square meters of exhibiting space on the show floor. In addition, it will co-host the Opening Ceremony and Welcome Dinner for IT&CM China 2010.

Li Hong, Chairman of the Hangzhou Tourism Commission said, "IT&CM China provides a good opportunity to demonstrate the city’s conference and incentive travel capabilities create the image of Hangzhou as the top destination for conference and incentive travel, and to drive the development of the local tourism industry."

Source: ITCM China