Meng Yabo, the general manager of Zhi Wei Guan restaurant, said that keeping up with the times is extremely important because of fierce market competition. His firm has made efforts to increase market share. For instance, in order to maintain the original flavor of their Chinese rice pudding, they applied a quick-freeze technique instead of vacuum packaging.

Zhi Wei Guan restaurant

Supervision of time-honored brands

The first 78 brands, which were announced on January 25, were selected by experts and citizens. The criteria for being recognized as a time-honored brand are relatively high. The brand needs to be founded before the year of 1956, possess a unique local culture as well as be historically and culturally valuable. The government will create a favorable environment to develop these time-honored brands.

By Hu Yanxiang

Editor: Xie Fang