November 20-22 marked three extraordinary days as the American Lifestyle Expo took place at the International World Trade Center in Hangzhou, China while the premier event "The Exceptional Opportunities in China: Alternative Investments Conference" occurred simultaneously.

November 20-22 marked three extraordinary days as the American Lifestyle Expo took place at the International World Trade Center in Hangzhou.

A variety of companies took part in the campaign, including Buick, HP, Simens, Electrolux, LG, IBM and Vitasalus.

The dental industry has gained leverage in the Chinese market as the International Congress of Oral Implantologists (ICOI), the world's largest dental implant organization, has joined the American Lifestyles Expo this year. As the world's largest provider of continuing dental implant education, ICOI in China is partnering with the Chinese Stomatological Association (CSA) to provide dental and implant education to dental professionals. Johnson & Johnson, Nobel Biocare and Yoshida Dental are supporters of ICOI's institutional education effort titled "Smile and Chewing Technology." This initiative was created to promote how simple dental care and implant technology could improve the "Quality of Life" of Chinese residents.

The primary mission of the American Lifestyles Expo is to provide companies with the opportunity to showcase and sell their products and services directly to Chinese consumers. The ultimate goal of the expo is to help companies increase their brand awareness and sales revenue by networking with Chinese businesses and customers. The upcoming conference furthers this relationship-building objective as investment managers in the private equity and financial sectors will have the opportunity to meet with Chinese business and political leaders. Both sides will be able to discuss existing and capital market needs, raise questions, and offers solutions to pertinent issues of mutual interest.

"The Chinese consumer base is increasingly becoming more wealthy and sophisticated, and this is a vital opportunity for Americans to tap into the Chinese market. Targeting Chinese consumers will increase their customer base and create jobs in America. Every company should take advantage of this important opportunity." said an American consulate in Shanghai.

This annual event is entering its second year. Please visit www.amlexpo.com/ for more information about this event.

By Li Hui