A consumption boom will occur in the last month of 2009 in Hangzhou when the 2009 Hangzhou Leisure Shopping Festival arrives in the city. The festival’s organizing committee officially announced the month-long event, to be held from December 5 until January 3, 2010, at a press conference November 18.

The festival’s organizing committee officially announced the month-long event, to be held from December 5 until January 3, 2010, at a press conference November 18.

With the theme "Dynamic Hangzhou, Exciting Consumption", this year’s Leisure Shopping Festival has been extended from two weeks to one month and will be spread out from the main city of Hangzhou to all districts and counties.

The Festival consists of various promotional activities, namely “Fashion Life”, “Food Life”, “Colorful Life”, “Leisure Life” and “Internet Life”.

“Fashion Life” will offer sale promotions at Hangzhou Tower, Intime, and Hangzhou Jiebai department store under the theme "Happy Shopping and Feeling Fashionable Appeal", with all kinds of preferential discounts.

Themed "Happy Eating, Tasting Food in Heaven", the “Food Life” activity will have new dishes, to try out, preferential discounts and free food tasting in order to showcase the excellence of the Hangzhou food industry.

Nine commercial blocks, including Qinghefang, Sijiqing and Silk City, will hold assorted events as part of “Colorful Life”, such as ”Shopping in the Old-Brand Stores”, an “Associated Goods” exhibition and a “Creativity” exhibition. "Happy Experience, Feeling Hangzhou Style" will be the theme.

The “Leisure Life” section will have events like the “Bar Carnival" and "Sharing Coffee, Sharing Food".

By Nancy