中国网站品牌栏目（频道）
My comments:
The twittering crowd is comparable to people who used to be called the chattering classes. Chattering implies, of course, that what they talk about is not always important or sensible – and they probably twitter too much at any rate.
Therefore, if you listen to what the twittering crowd has to say, you won’t be getting sound, insightful and wise advice.
Hence the need to rise above the twittering crowd – stay above it, do not get distracted and, hopefully, you’ll make better sense.
Related stories:
As common as shelf paper in a cabinet
Spotting and eliminating "pork"
本文仅代表作者本人观点，与本网立场无关。欢迎大家讨论学术问题，尊重他人，禁止人身攻击和发布一切违反国家现行法律法规的内容。
About the author:
Zhang Xin（张欣） has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: zhangxin@chinadaily.com.cn, or raise a question for potential use in a future column.
 |
 |
 |
 |
 |
 |
There is always a lot of noise around marketing. And marketers listen to it religiously in their search for the new, new thing and the edge it can confer, especially in highly competitive sectors such as consumer packaged goods. But sometimes the noise can drown out core messages about the essence and essentials of a successful product, service, or brand, and obscure our view of its future direction. This year’s best business books on marketing — all from veteran practitioners — rise above the twittering crowd by delivering the kinds of insights that make for compelling listening.
