Hello Kitty relaunches Hello Kitty animated movies

Hello Kitty casts new cute characters for their movies.

Hello Kitty new film will star a white puppy named Cinnamoroll with his canine friends, existing Sanrio characters Mocha and Espresso.

The other Hello Kitty movie will be the story of mice who grow together experiencing both friendship and conflict.

Hello Kitty films, to be shown as a double feature, will hit theaters in Japan in the winter 2007, Sanrio said. It is also considering overseas markets for the productions.

Sanrio's last Hello Kitty film was in 1983, an animation showcasing its headline character Hello Kitty.

"I think our main job will be to create a world of characters that is more concrete and of better quality," he said at the Tokyo International Anime Fair.

Sanrio designer Ikuko Shimizu launched Hello Kitty in 1974 as a moon-faced cartoon cat on a coin purse.

The mouthless feline has since emerged into a global Hello Kitty phenomenon with more than 50,000 different products on sale in 60 nations.

Sanrio said last month it was also creating a 26-part animated television series on Hello Kitty to be aired in more than 15 countries.