Hohhot, capital city of the Inner Mongolia autonomous region, aims to develop a world music base through an annual four-month-long music fiesta, which unveiled its curtain for the first time last Friday.
The fiesta contains 6 to 8 music festivals, with each attracting dozens of folk bands from all over the world and is scheduled to last until October.
Hohhot organized the event in hopes of becoming a major hub for World Music, a newly rising academic term used for traditional folk music worldwide.
Shiqi Park, the arena of the festivals, will also become the nation's first base for the development of Word Music-related industry.
The first 3-day festival from Friday was sidelined with an international academic seminar on ethnomusicology to promote China's study on relevant fields and encouraging communication between music of the Mongolian ethnic group and folk music from overseas.