Qoros 3 Hatch, eBIQE Concept make Chinese debuts

Vice-Chairman, Volker Steinwascher introduces the Qoros 3 Hatch. [Photo provided to chinadaily.com.cn]

Qoros, the new international car brand, staged a double Chinese premiere at the 13th Beijing International Motor Show on April 20, 2014.

The brand's second production model, the Qoros 3 Hatch, was presented to Chinese audiences for the first time. It is a compact hatchback featuring bold, dynamic design, excellent connectivity, and generous interior space and equipment. Also making its China debut is the Qoros eBIQE Concept, an innovative electric bike design and connectivity showcase.

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Dynamic design, excellent connectivity, class-leading interior space, generous specification, high safety standards

The styling of the compact (C-segment) Qoros 3 Hatch displays a subtle, youthful evolution of distinctive signature Qoros design cues. Its clever proportions result in a 'wedge-shape' ready-to-go look, appearing to lower the nose and raise the tail. At the front, its face is characterised by a muscular 'bite', while compact rear lamp clusters are positioned neatly either side of a large and practical tailgate. Several further design details provide additional energy and poise.

The interior boasts class-leading space, exceptional refinement, understated quality and a generous level of equipment across the range that is not normally available on compact segment cars. And unique upholstery colour combinations and materials provide a bold, fresh, trendy interior ambience.

Each Qoros 3 Hatch is fitted as standard with the brand's innovative eight-inch touchscreen infotainment system – Qoros MMH™ (Multi Media Hub) – which is operated via multi-gesture finger swipe inputs for minimal driver distraction. Also fitted as standard is the brand's QorosQloud™ 3G connected services platform, which delivers a comprehensive suite of free-for-life services, including vehicle monitoring, social networking and enhanced navigation. It brings a new perspective to the way motorists interact with their vehicles, seamlessly integrating with other digital devices through a dedicated website and smartphone apps.

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