The fashionable youths in hot pants flocking to high-end department stores in London and bankers in dark suits walking in and out of skyscrapers in the financial district have one thing in common, a growing interest in the yuan.
The United Kingdom is reviewing its visa policies to make it easier for Chinese tourists to travel to the country as part of a worldwide marketing campaign to encourage tourists, business leaders and students to come to Britain.
Despite the efforts of British tourism authorities, Chinese travelers have been scared away from the country by high costs during the upcoming London Olympic Games.
Despite successfully boosting its business at the 2008 Games, Li Ning is far from getting help out of its current troubles from its London sponsorship.
As the London Olympic Games approaches, the marketing campaigns of 11 firms that have been designated as Worldwide Partners are gaining steam.
A factory in East China has made and sent 350,000 mascots to the UK for the London 2012 Olympics and Paralympics.
Chinese sportswear brand Li Ning Co Ltd has warned of declines in revenue and profit this year due to weaker sales and higher marketing costs.
London's retailers have long been wooing big-spending Chinese tourists, but this year's Olympics has made them ever keener to introduce innovative offerings, to capitalize upon so rare an opportunity.
A small-sized garment enterprise in East China's Zhejiang province has got a big order to manufacture 120,000 football jerseys for the upcoming London 2012 Olympic Games.
London's luxury estate agents have been busy recruiting Chinese-speaking employees thanks to the increasing number of rich Chinese buyers.
London Luxury Quarter (LLQ), a new luxury shopping district promoted by United Kingdom-based New West End Co, is targeting rich Chinese to support future growth.
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