Zhang Yuliang, chairman and president of Greenland Group, said the investment in a high-end residential housing project in East London's Canary Wharf will target wealthy Chinese buyers.
Some experts noted that Chinese developers are looking to earn more opportunities and diversify their portfolios beyond the home and Asian markets.
The Chinese government has stepped up a campaign to cool the housing market by ordering the central bank to raise down payment requirements for second mortgages in cities with excessive cost gains.
In such circumstances, London presents an opportunity for a wide variety of Chinese investors, including companies and individuals.
The appreciation of the yuan in recent years has also made overseas assets more affordable.
In addition to these elements, the general consensus of opinion is that London is one of the most popular destinations for foreign real estate investors across the world.
Ed Stansfield, chief property economist at Capital Economics, said: "The property market in London is a very attractive place to invest because of the UK's reputation of having a sort of stable economy, a pretty stable political system and a high level of legal transparency."
The London property market is moving ahead of the overall UK property market, both upward and downward, and is seen as an indicator of short- to medium-term performance across the entire market.
The average home price in London jumped 15 percent in the fourth quarter of 2013 from the same period in 2012, to 345,186 pounds, according to UK lender Nationwide Building Society.
East London and the Thames docklands are seen as particularly attractive because of their development potential and proximity to the financial centers of the City of London (the main financial center) and Canary Wharf, home to several big companies and modern housing along the River Thames.
"London has always been a sector that attracted a lot of overseas investment, whether it was from the Middle East, US, Canada or from all around Europe. Chinese investment is welcome," said Dean Hodcroft, head of real estate at Ernst & Young LLP.
Chinese investment heading to London is on an unprecedented scale, and experts noted it will have a dramatic effect on the capital city and the rest of the country as the cash cascades through the economy. Not only will it attract billions of pounds into the UK's financial services industry, it will also create tens of thousands of jobs.
"For us, Chinese investment is important," said Edward Lister, London's deputy mayor, at the Greenland's signing ceremony. He said he has made extensive trips to China over the past year with the aim of encouraging more firms to invest in the city.
Hodcroft predicted that the investments by Chinese will be ultimately successful. He added: "It will certainly help the British economy and generate economic activities and create employment, thereby helping the UK economy as a whole."
Most analysts expect the pool of investment from China targeting London real estate to grow significantly in the coming years.
Stansfield noted, "Fundamentally, given the UK government is trying to increase its trade ties with China, and it's trying to develop London as a center of trading Chinese currency, I think there are lots of reasons you would expect Chinese investment to be sustained and probably even bigger in the next year or so."
"China has got much of a broader spread. I think it is becoming even more understood. We know there is a lot more to come and a lot more diversity," said Stephan Barter, chairman of real estate advisory at KPMG.
"For lots of these people, they are presenting international diversification of their portfolios. They have significant capital. They are becoming bigger and bigger international institutions, which means that they need European businesses, and they need to have assets in Europe."
Deng Yajun contributed to this story.
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