Chinese tour agencies are making bold attempts to offer a variety of high-end tourism packages to cater for a booming market demand.
A draft law on tourism that will help further protect tourists' interests is being deliberated by China's top legislature.
Officials from South China's Hainan province on Thursday reiterated the island's "zero tolerance policy" toward price gouging at tourist attractions.
Several women were sexually assaulted on Thursday during festivities to mark a local water festival in the island province of Hainan, according to eyewitnesses.
The Hong Kong tour guide known as "Ah Zhen" had her qualification certificate revoked on Saturday after her "verbal abuse" to tourists who refused to shop was released on the Internet and sparkled anger and complaints across the country.
The mayor of Sanya on Sunday vowed tight monitoring of local tourism businesses to avoid a repeat of the overcharging allegations that dogged the renowned resort city last Spring Festival.
Over 1 million tourists swarmed to south China's Hainan province for the Chinese New Year holiday, pouring millions of dollars into the tropical resort island. But many of them say they spent too much.