Capital's Cultural Consumption Season makes fruitful gains

The 2016 Beijing Cultural Consumption Brands Ranking was unveiled at the closing of the fourth Beijing People Beneficial Cultural Consumption Season on Dec 29.

Fifty cultural consumption brands from five categories, including cultural creative products, cultural tourism routes and cultural exhibitions and performances, stood out after public collection, channels submission, online voting, expert reviews and media recommendations across five sub-rankings.

As an innovation and highlight of the Season, the ranking was officially launched for the first time this October, following joint efforts from the organization committee and Capital Culture Industry Association.

This initiative has been supported by 12 central and municipal media companies like Guang Ming Daily, four main portal websites such as Sina, and 23 new media publications like toutiao.com. It was also supported by the departments in charge of related industries, district governments and industrial associations.

The ranking's public collection has received an enthusiastic response and participation. The candidate list, including 100 brands of five categories, was voted across various platforms such as Baidu and People.cn. Meanwhile, experts and media were invited for these brands' assessments.

"We hope these brands were really selected independently by the consumers, and will be their reference when choosing cultural consumption brands," one official explained.

As the capital, Beijing is the national culture center of numerous distinguished cultural products and services. Initiated in 2013, the People Beneficial Cultural Consumption Season is held every summer and autumn, and has attracted many brand cultural enterprises and projects to participate, providing various high-quality cultural consumption choices for the residents.

This Season consisted of five top brands, six themed sectors, ten major parks' coordination and 16 districts and counties' joint efforts, and gained fruitful results. Over 21,000 cultural consumption activities were held during the season. A total of 77.76 million people participated in these activities with total direct consumption valued 16.08 billion yuan ($2.31 billion). More than 17,000 trade contracts were signed, with a transaction amount of 3.44 billion yuan.