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The 2016 Beijing Cultural Consumption brand winners were revealed at the 4th Culture in Beijing’s annual meeting held on December 29, the big cultural event of the year in Beijing. Forbidden City Cat, Wangfujing, Beijing Marathon, ICIF and the Water Cube were on the list.
The event was jointly held by the 4th Culture in Beijing Committee and the Capital Culture Industry Association.
Responses to the event have been enthusiastic.
Voters selected the winners from 100 candidates through 10 online polls. Experts and authoritative media members were also invited to make selections.
A total of 50 brands, ten each of cultural innovative products, cultural tourist routes, cultural consumption landmarks, cultural sports events and cultural exhibitions and performances were selected.
As the country’s leading cultural center, Beijing has abundant cultural products and services, especially after the first Culture in Beijing was staged in 2013. Many branded enterprises and programs, all capable of enhancing people’s spiritual and cultural lives, got involved.
“We hope the selected brands will be chosen by consumers, and then be part of their future cultural consumption reference,” said an official, adding that 12 mainstream media, four portal Websites and 23 new media were involved to promote the event, which was officially launched in October this year.
