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The fourth Beijing Cultural Consumption Festival opens on August 16 in Beijing. [Photo provided to chinadaily.com.cn]
The fourth Beijing Cultural Consumption Festival, sponsored by the Beijing State-owned Cultural Assets Supervision and Administration Office, the Beijing Culture Bureau, the Beijing Press, Publication, Radio, Film and Television Administration and the Beijing Cultural Heritage Administration, began in Chaoyang Park on August 16 and will last until November. The Ministry of Culture’s Cultural Industries Department Director Wu Jiangbo, Beijing's Deputy Mayor Wang Ning, the Beijing State-owned Cultural Assets Supervision and Administration Office's director Zhou Maofei and its Deputy Supervisor Yang Yong'an attended the opening ceremony and delivered speeches. At the ceremony, the Beijing State-owned Cultural Assets Supervision and Administration Office also signed cooperative agreements with Sinocop, China Minsheng Bank and Beijing International Advertisement Media Group on cultural and creative industries projects and a Beijing Culture-Easy Card.
Over the next three months the festival will provide consumers with more than 150 types of cultural products and services. The Beijing government will give out cultural consumption e-coupons with a value of 10 million yuan through a Wechat official account; consumers will be able to use these e-coupons in 59 organizations in art, press, publication, radio, film, television and cultural e-commerce. The e-coupons demonstrate government's financial support of cultural industries and will motivate cultural consumption. Also, China Minsheng Bank will release a CMBC Beijing Culture-Easy Card.
The festival will choose the top 50 cultural brands by Internet vote, media recommendations and expert appraisals. Specific categories are the top 10 brands in cultural and creative products, cultural trip routes, cultural consumption landmarks, sports events and art exhibitions and shows.
