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Craig Au Yeung Ying Chai from Hong Kong is in Beijing to design a set Christmas menu to match Stella Artois' beers. Photos provided to China Daily |
As Christmas approaches, prominent food critic Craig Au Yeung Ying Chai has come up with an inspired way to celebrate.
The Hong Kong artist and critic with a passion for food, design, travel and writing, who boasts a large following both in China and abroad, was invited by Stella Artois to design a set Christmas menu to match with its beers.
"We are proud to be one of the oldest beers in the world and one that remains very popular," says Frank Wang, a marketing executive with Anheuser-Busch InBev, the parent company of Stella Artois, the prestigious upscale Belgian beermaker with a history dating back to 1366.
"China is a market of increasing importance for upmarket beers," he says, adding that the company wants to offer a taste of something special for the once-a-year festivities.
"Stella" means star, and the Belgians' first brew was crafted for the Christmas celebration, so tradition inspires the special holiday set menu, Wang adds.
