Koen Naber is a 32- year-old Dutchman who owns a shoe shop in Beijing.
He came to the city four-and-a-half years ago having always dreamed of starting his own company. After a year of working in China as a lawyer, Koen quit his steady job and started his shoe business.
Koen's shoes come in a variety of colors, despite the fact Chinese men mostly only wear black and brown, His business is doing great.
Here is Koen's story.
Video: Huan CAO
Camera assistant: Cong Ruiting
Producer: Flora Yue