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The city’s Chaoyang district will bring more culture and art projects to 16 pavilions for this year’s China Beijing International Culture & Creation Industry Expo (ICCIE), which will be held at the China International Exhibition Center, from Dec 10 to 14, in Beijing.
These pavilions include a major exhibition booth at the No 4 Hall of the China International Exhibition Center and 15 special venues in its cultural clusters across the district, such as the 798 Art Zone, CBD-Dingfuzhuang International Media Corridor, the city’s national advertising park, the Media Elites’ Headquarters in the Communication University’s Creative and Cultural Park.
A group of cultural clusters in film and animation, radio and TV, publication, design and cultural finance industries in the district will enjoy this opportunity to showcase their latest achievements on products and services, as well as the district’s innovative cultural enterprises, including Zhongtoushixun, a leading player in China’s mobile media industry, and the private English-language media group Blue Ocean Network, which uses both traditional media and new media technologies to produce programs for some 120 countries and regions.
"The marriage between culture and other elements, such as hi-tech, fashion, and design can be found in all the products and technologies at our exhibitions," a representative from the district’s cultural and creative industry authority said at a recent news conference in Beijing.
YotaPhone 2, a dual-screen smartphone, which was not well-known among Chinese buyers until Russian President Vladimir Putin presented it as a State gift to President Xi Jinping in Beijing several weeks ago, will make its debut at Chaoyang pavilion.
Visitors can enjoy reading with its ireader, which was invented by Beijing Zhangyue Technology Co and is one of the top four mobile reading providers in China.
In addition, the district will host 50-odd events to attract more people to explore the charm of creativity, using 3D products and technology, viewing interesting advertisements and traditional art shows.
By the end of November 2014, Chaoyang district was home to more than 50,000 cultural and creative enterprises, which are expected to bring in 260 billion yuan ($42.3 billion) in operational revenue, and 10 billion yuan in tax receipts, by the year end.
