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Multibrand fashion boutique Joyce opened a new menswear section at its flagship store in Beijing earlier this month. The section features brands such as Nasir Mazhar, Nicomede Talavera, Xander Zhou, MSGM, Marcelo Burlon, Sankuanz, Kitsune and Christopher Kane.
The store also introduced King, a made-to-order sports shoes brand. At the same time, fashion blogger Han Huohuo unveiled his book Fire Bible, which features street pictures of celebrities who wear items from Joyce.
