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Crowdfunding makes it easier for would-be authors to raise money and get their books published. |
Yi Lang, a post-80s Suzhou resident in Jiangsu province, launched a crowdfunding program to raise funds to publish a book, Traveling Is an Earnest Thing.
Yi also runs an online group of 180,000 participants on the social network website Douban.com, and the book is a collection of the group members' articles on their travel experiences.
His goal was 22,000 yuan, but he ended up with more than 24,500 yuan at Dreamore.com, another crowd-funding website.
The list is endless, as authors are now flocking online to raise funds and generate buzz for their new books.
Recently, a book named Crowdfunding: The Revolution and Innovation of Traditional Funding, published by China Machine Press, received wide attention.
The book, written by three Internet observers and Internet company executives, discusses the history of crowdfunding in both China and abroad, as well as describing classic crowdfunding cases and how to do it successfully yourself.
Significantly, the book itself is a result of crowdfunding.
In April, the publisher set up a fundraising page at Zhongchou.com, and offered to provide various rewards, including the final books and a membership that gives holders access to resources of the publishing house, according to different amounts of money backers pledge, which can range from a single yuan to thousands.
