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Legend World Cup, the biggest Chinese mobile Internet football community, made its debut at the eighth China Beijing International Culture and Creation Industry Expo (ICCIE). It was a joint project by Beijing Zhongtou Video Culture Media Co and Rejoy Culture.
As a new media interactive platform, Legend World Cup can provide exclusive football information and wonderful interactive experiences, including exciting live broadcasts of football games, an exclusive football report and an opportunity to communicate with football superstars.
The community's users can experience special football community interaction via online comments and score prediction. The lucky members can enjoy their own legendary journey to watch the World Cup live in Brazil.
The China-Brazil Culture and Sports Exchange Activities, a big event sponsored by the China International Culture Association and produced by Rejoy Culture, will be presented on Legend World Cup.
The event will last from 2013 to 2014, which includes a series of influential culture and sports activities themed around the World Cup and the "Football Dream." Football superstars and artists will be invited to take part in the activities.
Exclusive football information and splendid interactive experiences for football games in China’s cities or during China Culture Week at the Brazil World Cup will be provided to users by the football community, according to Zhongtou Video Culture Media Co.
A series of exchange activities on culture and sports will be held between China and Brazil from 2013 to 2014 to celebrate the 40th anniversary of China-Brazil diplomatic relations as well as the approaching Brazil World Cup. These activities will be presented on Legend World Cup.
