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Japanese luxury label Issey Miyake has opened its first boutique in Beijing's Shin Kong Place, marking its entry into the Chinese mainland market. Issey Miyake held an eye-dazzling show as part of its opening party, wowing attendees with actress Chen Shu and pianist Zhao Yinyin. The label was founded in Japan in the 1970s. It is known for its understated elegance in its women's wear and perfume lines. Its present head designer is Yoshiyuki Miyamae.
