App helps viewers shop while watching TV

Updated: 2011-12-08 09:51

(Agencies)

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TORONTO - Looking for the dress you saw on a hit television show or the jerseys worn during a football game or soccer match? An iPad app aims to help viewers shop while watching TV.

Unlike television shopping channels, Watch with Ebay is a new feature in eBay's iPad app that lets users buy items related to the program they're currently viewing.