For charity foundations, helping the sick is child's play

Children play with toys provided by Mattel in a hospital.

In 2008, he co-founded and served as the CEO of Executives Without Borders, a non-profit organization through which business professionals and their companies try to make a positive impact in the communities where they operate, while integrating social responsibility into their core businesses.

About two years ago, when Mattel approached him, Goodwin did research and felt that he could contribute to the foundation's effort to help children around the world.

He said his childhood experience of dealing with a lot of loss, such the death of his father affected his life and career choices.

"What I found is that when I served others having bigger problems than what I was facing, that put my own problems into perspective," he says.

"I have traveled to more than 60 countries in my life, and I found that many people have good intentions...but many of them didn't know how to scale up their programs and they didn't know how to implement them effectively.

"Throughout my career, I have believed that business can be the greatest factor to improve our planet... Mattel can put together not only the money, but also the expertise, and its global network and its products. That is when magic can happen in term of helping children."

Ni Xin, president of the Beijing Children's Hospital Group, says the hospital group feels excited to work with international companies, such as Mattel, to improve children's healthcare and development in China.