NBA China, LeTV announce multi-year partnership

About LeTV

Founded in 2004, LeTV is a leading cross-platform video service provider in China by number of visitors and total watch time. It became a publicly listed company in 2010 which made it the world first online video company. LeTV is committed to establish a sophisticated eco-system incorporating "platform + content + hardware + application". LeTV operates world leading cloud video platform, and owns online copyright of more than 100,000 episodes television dramas and 5,000 movies. LeTV launched smart television in 2013, and sold out more than 1.2 million units smart hardware (including set-top box and Super TV) within one year. The competitive price and strong performance help the company occupy a large market share.

About NBA China

The NBA’s entity that conducts all of the league’s businesses in greater China was formed in January 2008 after its first office opened in Hong Kong in 1992. The NBA has interacted with Chinese basketball for decades, including first hosting the Chinese National team in 1985. The NBA currently has relationships with a strong network of television and digital media outlets in China, including a partnership of more than 25 years with national broadcaster CCTV. The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class Chinese based corporations and U.S.-based multinationals.

Headquartered in Beijing, NBA China currently employs more than 100 people in four offices in Beijing, Shanghai, Hong Kong and Taipei. NBA products such as apparel and footwear are available through various retail networks and on tmall.nba.com. In 2004, the NBA became the first American professional sports league to play games in China, with two games between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing. Following NBA Global Games 2013, the league has played 15 games in China since 2004.