NBA China, LeTV announce multi-year partnership

BEIJING - NBA China and LeTV on Thursday announced a new partnership that will make LeTV an "Official Smart TV and Over-The-Top (OTT) Broadcast Partner" of NBA China, providing fans with NBA content on these platforms.

As a leading Smart TV and OTT broadcaster in China, LeTV will provide a wide range of NBA content to premium subscribers, including five live games each week through the second round of the playoffs, an additional 20 live games on Saturday and Sunday, and live broadcasts of one NBA conference final series as well asevents from NBA All-Star. In addition, condensed games, game highlights, and statistics will be available throughout the season.

Non-LeTV branded Smart TV and OTT Set-Top-Box users will also have access to condensed games along with NBA game highlights through the LeTV Smart TV application, which can be downloaded from any Smart TV application store in China. LeTV will also make NBA highlights and statistics available on the LeTV.com NBA channel and LeTV mobile applications.

"We are excited to partner with the NBA to enhance our broadcast coverage," said Executive President of LeTV Online Business Group Evelyn Wang. "The popularity of the NBA will introduce our product, service, and technology to more users, further differentiating us from other Smart TV and OTT providers in China."

"LeTVis a leader in the Smart TV and OTT category and is an ideal partner to help us grow our brand further in China,"said CEO of NBA China David Shoemaker. "LeTV’s innovative products and applications will allow fans in China to watch NBA action on this exciting digital platform."