No 5 Overseas direct buyers

Overseas direct buyers will face a new challenge, the fluctuations in exchange rate. Up until now, the renminbi experienced only mild ups and downs, but as the liberalization reform of yuan deepens, the market will play a more important role in the valuation of the yuan. Overseas direct buyers have to rethink their current pricing strategy and to compensate the risk.

A customer looks at an iPhone 6 smartphone at an Apple store in Hong Kong, China, on September 19, 2014. [Photo/IC]