He seemed to emerge from nowhere and became the hottest sports star in NBA, the United States, and in China. "Linsanity," "Lincredible," "Linderella" screamed the headlines around the world and his popularity soared worldwide.
Speculative entrepreneurs in China are set to score slam-dunk style on the back of basketball player Jeremy Lin's meteoric rise to stardom.
The rise of NBA sensation Jeremy Lin has not only brought him millions of fans overnight but potential fortune and wealth to some.
The rise of NBA sensation Jeremy Lin has not only brought him millions of fans overnight but potential fortune and wealth to some.
The rise of NBA sensation Jeremy Lin has not only brought him millions of fans overnight but potential fortune and wealth to some.
Star guard Williams turns tables on New York Knicks phenomenon
The craze for overnight NBA sensation Jeremy Shu-How Lin has triggered a fight for the right to "Linsanity", the buzzword used to describe the young Chinese-American's talent.
The NBA's first Chinese-American player, after scoring a team-high 28 points and doling out 14 assists, appealed for consideration for members of his family in Taiwan.
The front cover of the Asian edition of Time Magazine said it all. The entire front page in Asia was all about meteoric rise of NBA's latest star Jeremy Lin. 
Melo, Lin partnership off to rough start as Knicks suffers loss Lin pleads for consideration for relatives in Taiwan
Carmelo Anthony made his long-awaited return to the Knicks on Monday but his partnership with Jeremy Lin failed to fire as New York fell 100-92 to the New Jersey Nets.
Jeremy Lin has become a hot ticket in the sports business sector, especially in China.
"Linsanity" has struck China's sportswear industry. Several Chinese brands are already fighting for the right to represent Jeremy Lin, the Harvard-educated Chinese-American who has become the New York Knicks' star point guard.
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