Beckenbauer in China, not only for football

Franz Beckenbauer shakes hands with young Chinese football players in Beijing July 15, 2015.  [Photo provided for chinadaily.com.cn]

The platform brings elite entrepreneurs, sports celebrities, media, fashion brands, government officials, and academics all over the world together to share experience and resource.

Guests to the "Camp Beckenbauer " summit includes IOC President Thomas Bach, Bayern Munich CEO Karl-Heinz Rummenigge etc. Adidas, Mercedes Benz, the German Football Association, the German Football Federation, Bayern Munich Football Club, Dortmund Football Club and other notable enterpresis and organizations are partners of the "Camp Beckenbauer".

Beckenbauer's tour in China is just one small step of the "Camp Beckenbauer" China Strategy. He hopes the trip will establish friendship, strengthen cooperation, and lay strong foundation to joint efforts in raising the competition level of China sports on the global stage. And ultimately build a promising future of sports with partners in a sustainable, smart and tolerant approach.

Beckenbauer will host the first Beckenbauer Global Sports Summit in Asia in April, 2016 in Shanghai.