Beckenbauer in China, not only for football

Franz Beckenbauer shares a moment with retired Chinese footballer Xie Hui in Beijing July 15, 2015. [Photo provided for chinadaily.com.cn]

"I pay a lot of attention to the development of youth football. The level of youth sports participation reflects the future of a country's sports. Football is the most popular sport all over the world, including in China. I come to China not as a coach, but from the perspective of promoting the sports development", Beckenbauer expressed his interest to media.

"China sports industry is developing rapaidly. Professional sports leagues and federations are seizing the China market. I have strong confidence in the future of China sports industry." Beckenbauer Said. Beckenbauer will meet China sports and business elites in the evening of July 16th, to understand more of the current situation and future development prospects of China sports industry.

Beckenbauer established "Camp Beckenbauer" in 2013. Camp Beckenbauer as a forum is "A Neutral Platform for Global Decision Makers of Sports, Business, and Society", to inspire and "Evolve New Way of Thinking and Simultaneously Develop Goal Oriented Solutions and Trigger (Positive) Changes". Some of the goals and innovative solutions for "Notable Challenges Facing the Global Sports Business" will be developed jointly with YLS (Young Leaders in Sports Summit), set up in collaboration and partnership with WHU Graduate School of Management (a full time associate professorship at the Center for Sports and Management), in a scientific and quantifiable manner.

"Camp Beckenbauer" not only connects the world with sports more closely, but also influences social development, education and fashion, and aims to cultivate young sports commercial management talents.