The 2nd China Marathon Expo is scheduled to be held in the coastal city of Xiamen in Fujian province from Jan 4 to 6, three days prior to the 2018 Xiamen International Marathon.

The expo, first held in Xiamen in 2016, aims to promote the healthy development of China's marathon industry as the number of running events being organized across the country continues to skyrocket.

The 2018 edition of the expo shall cover an area of 26,000 square meters and will include additional demonstration zones such as the "International Marathon Demonstration Zone" and the "Sports Tourism Demonstration Zone".

A total of 40 activities will also be held on the sidelines of the expo, including a marathon industry forum, sharing sessions, lectures and product launches.

An exhibitor displays sport and fitness watches at the first China Marathon Expo in Xiamen, Fujian province, in 2016. [Photo/Xinhua]

Staff dressed in traditional costumes promote marathons events during the first China Marathon Expo in Xiamen, Fujian province, in 2016. [Photo /Xinhua]

A marathon enthusiast experiences a race via a virtual reality device at the first China Marathon Expo in Xiamen, Fujian province, in 2016. [Photo/Xinhua]