During the 2014 Spring Festival, a Lijiang Treasure Hunt campaign will be carried out simultaneously on the official microblog of the company City Card and in Lijiang Ancient Town. Users can simultaneously participate in activities online and offline.

Users can choose to participate and win prizes from the Lijiang Treasure Hunt by forwarding posts from the official microblog. The prizes include flight tickets and hotel coupons in the ancient town. During Spring Festival, tourists to Lijiang will receive an iPad mini at the entrance of the city and can follow the tour guide. When the visitors come to a prize area, the iPad mini will automatically show information to visitors to claim the prize.

City Card is a joint venture developed by Sky Map and China Mobile. City Card utilizes iPad minis and provides visitors with a simple and intuitive way to understand the city.

City Card's software has a total of 10 functions, including a virtual tour, transportation line descriptions, and complaint button.