Welcome to Lijiang, the video advertisement to be displayed on the Xinhua News Agency screen in Times Square, depicts the natural scenery, ethnic culture and customs of Lijiang.

Times Square is a major commercial intersection in midtown Manhattan, New York City, considered by many to be "The Crossroads of the World".

It welcomes about 100 million people every year. The electronic screen owned by Xinhua News Agency is mounted on Building Two, with a height of 19 meters and width of 12 meters. The screen brings images of China to the world and is called the “Screen of China” by foreign media.

The promotion video consists of four chapters: Human and Nature, Rain and Fragrance, Sky and Cloud and Fortune Favors the Diligent. The length of each chapter is about 30 seconds, and the video will be played consecutively every day.