中文
Home > Opinion

NPC deputy brews changes in tea industry

( chinadaily.com.cn )

Updated: 2018-03-14

Despite being a major exporter, Liu pointed out, China's voices, in recent years, have gone unheard in global markets owing to a dearth of world renowned brands.

Currently, loose-leaf tea, usually handmade, still dominates tea exports in China. No national standards or quality grading system have yet been set up, resulting in great chaos in pricing when shipping overseas, she explained.

The Islamic countries in the continents of Asia and Africa are the major importers of China's tea, with green tea accounting for nearly 90 percent of the total.

However, in regions such as Europe, America and Middle East, where consumers prefer black tea to green tea and prefer teabags to loose-leaf teas, the country only took a small slice of share.

China's homogenized and low value-added tea products are failing to meet increasingly diversified global market demands, Liu commented.

She also mentioned that stricter rules that the European Union has adopted relating to pesticide residue could also be a significant reason for Chinese exporters phasing out of the regional market.

According to Liu, in the past five years, the EU has revised the regulations on China's tea exporting to the area 69 times, making it tougher and tougher.

In a survey organized by General Administration of Quality Supervision, Inspection and Quarantine of China, 71.1 percent of the 177 tea exporters surveyed from the country reported that the technical barriers are the major obstacles in exporting.

In response to these problems, the NPC deputy proposed fueling the industry growth by furthering the competitiveness of China's tea brand.

Copyright ©2017 Fujian Provincial Publicity Department (International Publicity Office) All Rights Reserved.