The launching ceremony for Hongqi Innovation Tower. [Photo provided to chinadaily.com.cn]

Hongqi, China's iconic car brand under major auto company FAW Group, is ready to display its cutting-edge technologies and pioneering products at a newly built mansion known as the Hongqi Innovation Tower.

The building, which opened on Tuesday, is located at Changchun International Auto City in Changchun, Jilin province, an auto industry cluster.

Using intelligent digital techniques, the building is expected to leverage Hongqi's expertise and provide a platform for innovation, creation and business startups. It will serve as a new landmark for smart innovation in Northeast China.

Inside the building, visitors can trace the history of the Hongqi brand and learn about the company's innovative ideas and advanced technologies.

Hongqi Innovation Tower. [Photo provided to chinadaily.com.cn]