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Italian leather house shifts focus

By Gan Tian | China Daily | Updated: 2013-12-02 07:41

Italian leather house shifts focus

Italian leather house shifts focus
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Italian leather house shifts focus
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When talking about leather goods from Italy, a young Chinese fashionista might namedrop Prada, Gucci or Bottega Veneta, but A. Testoni is less likely to rate a mention.

Founded in Bologna, Italy in 1929 by Amedeo Testoni, A. Testoni is famous for its footwear and leather goods. The brand, becoming increasingly aware of the importance of educating Chinese consumers, recently held an exhibition in Beijing, presenting its shoes, boots and handbags.

One key message can be taken from the exhibition: This is a brand rich with history.

A. Testoni's leather products have been arranged in chronological order. Visitors can examine products from 1929 to the present: calfskin men's shoes in crimson, alligator leather ankle-length boots decorated with delicate patterns, and black woven calfskin clutches.

Stefano Ferioli, a senior shoemaker from the label, flew from Italy to Beijing to showcase the craft of shoemaking at the exhibition's opening ceremony.

"It's a good time and also an opportunity for us to give more information about our brand. A. Testoni is trying to let its Chinese customers and market learn more about the brand," says CEO Bruno Fantechi.


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