Monet makes deeper forays

[Photo provided to China Daily]

The show will tour Chengdu, Beijing, Shanghai and Guangzhou. But there are chances that it will go to other second-tier cities or even third-tier cities, says Hu.

The interesting aspect about the digital shows of Western masters in China is that many of them are held in shopping malls instead of museums or exhibition centers.

The Monet show in Chengdu will be held in a shopping mall. Last year, the Van Gogh show was held in a popular shopping mall in Beijing.

Hu says shopping malls are good places for these kind of shows as people who would typically go and see a film there can now pay a similar price and yet have a totally different experience.

"Claude Monet is the best choice when introducing Western art masters to second-tier cities. His works, compared with others, can be understood by most Chinese given his beautiful use of light and his subjects like water lily, a flower that the Chinese are fond of," says Hu.

The Monet show in Chengdu will run from April 9 to July 8. Ticket sales began last week and about 1,000 were sold within a short time.

"We expected a lot of demand. The Chinese love Monet when it comes to art just like they listen to Chopin when it comes to Western music," she says.