Tianyi releases digital reading survey results

Nanning has the most digital readers in the country, according to Tianyi Reading, China Telecom’s e-reading department.

Tianyi released a report of e-reading habits on Monday that it collected from its 220 million subscribers in the first three months of 2014.

The survey found that citizens of Nanning, in the Guangxi Zhuang autonomous region, were the most avid e-readers in the country, consuming an average 2.53 books per person in the first quarter of the year.

Beijing, Tianjin, Suzhou and Hefei also made the top five, averaging around two books in the same period.

The most popular digital reading time slots were 1 pm and from 9 pm until midnight. More than 80 percent of all readers spent more than 30 minutes reading each session, the report said. Tianyi also said 80 percent of digital readers used devices with 4-inch screens or larger.