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Korean actor Kim Soohyun. File photo. |
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Chinese film a hit at Berlin Festival |
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BAFTA awards ceremony held in London |
On the same day, thousands of kilometers away at Shanghai's Pudong International Airport, the arrival of heartthrob Lee Min-ho, who starred in the TV series The Heirs, attracted a hardcore of young women willing to pay 3,800 yuan ($626) to access his half-hour media briefing.
"I'm totally attracted by his slim figure, chiseled abs and perfect complexion," said Li Min, a primary school teacher in Shanghai, who rushed to the scene for her dearest "oppa", a respectful Korean term used by women to refer to older males.
The popularity of the mobile Internet has helped to promote the phenomenon of Hallyu - or the wave of South Korean culture flooding other countries. Live concerts and entertainment shows become immediately available to thousands of die-hard fans who discuss endlessly the whereabouts of their favorite celebrities.