Premier Li Keqiang holds a traditional rattle given to him by a businessman at Yiwu International Trade City, Zhejiang province, on Nov 20, 2014. He said the gift will be preserved at the National Museum of China as it represents the spirit of Yiwu. [Liu Zhen / China News Service]

BEIJING- Premier Li Keqiang showed his support on Sunday for online shopping, express delivery services and e-commerce, as these forms of business have strongly boosted employment and consumption in the country.

Li said interaction between online and offline business can effectively boost the vitality of the market. E-commerce and online businesses are also helpful in terms of developing entrepreneurship in China.

"I believe the favorable conditions generating from our Internet-plus strategy will be able to drive the Chinese economy up to a higher level," said Li.

Li urged both online and offline retailers to pay more attention to the quality of their products in order to protect consumers' rights and interests.